Fiduciary
We act in your best interest at all times
Experience
We take the long-view in an environment where short-term thinking dominates
Fee Only
We don't earn commissions of any kind on product sales
Investment Options
We offer bespoke portfolios tailored for your family's needs
Our clients often have complex investment, tax, and estate planning needs where the details matter. We take a coordinated approach to your wealth, looking across your investments, taxes, retirement, estate plan, and the decisions that connect them. By planning ahead and identifying opportunities early, we help simplify financial complexity and give you greater confidence to focus on what matters most.
Objectivity. As a fiduciary, we provide you with personalized advice in a professional and impartial manner.
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Experience. Rule72 has the expertise and experience to carry out all duties associated with serving as your investment advisor.
Continuity. We provide seamless, responsive advice and portfolio management aligned with an investment policy statement developed for your situation, even when you're busy taking care of life!
Tax aware. We review your tax forms to provide recommendations for tax-loss harvesting opportunities, use tax sensitive portfolios, and devise optimal Roth and IRA conversion strategies.
Our qualified custodian serves our clients needs
Rule72 Financial has selected Charles Schwab & Co., Inc. as the primary custodian for our clients' accounts. Having Schwab act as custodian for client assets provides us access to a wide range of services to help serve our clients.
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We have access to customized strategies, strategic asset allocation, tactical tilts, investment cost analysis and monitoring, proprietary market commentary, portfolio risk management, and alternative and private investments.
Charles Schwab & Co., Inc. has more than 30 years of experience serving independent advisors. Schwab was a pioneer in the business of exclusively serving independent, fee-only investment advisors and their clients.
Our fees are simple
Rule72 is a fee-only advisor, meaning that we are compensated only by our clients. We do not accept nor receive commissions from fund companies, investment sponsors, or brokers in connection with the products that we recommend.
Investment management is provided using professionally managed portfolios based on your individual financial plan. As a client-aligned firm, we use a simple tiered fee schedule.
For additional advisory and financial planning services, we offer a quarterly subscription tailored to your needs. Subscription pricing is based on the complexity of your planning needs and the amount of assets held outside of our direct management.
“The best way to measure your investing success is not by whether you’re beating the market but by whether you’ve put in place a financial plan and a behavioural discipline that are likely to get you where you want to go.”
Benjamin Graham
Professor of Finance, Columbia Business School; author of The Intelligent Investor; widely regarded as the "Father of Value Investing"
Why the name Rule72?
The rule of 72 is a simple way to calculate how long it will take your investment to double by dividing your compounding rate of return* into 72.
For more information on the rule of 72 see Rule of 72 Investopedia link
Our name offers us an opportunity to help educate others on the power of investing.
*All investments risk the loss of principal and there is no guarantee of return.