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Our unique way we advise you



We act in your best interest at all times

Financial District


We take the long-view in an environment where short-term thinking dominates

Fee Only

We don't earn commissions of any kind on product sales


Investment Options

We offer advice-only or portfolios tailored for you

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Why Planning is Important to You

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"We start with your unique situation, followed by crafting an investment strategy to construct a portfolio aligned with a well-structured financial plan. This enables people to face the future with confidence."

Qualified Custodians to Safeguard Assets

Rule72 has selected Charles Schwab & Co., Inc. as the primary custodian for our clients' accounts. Having Schwab act as custodian for client assets provides us access to a wide range of services to help serve our clients.
Charles Schwab & Co., Inc. has more than 30 years of experience serving independent advisors. Schwab was a pioneer in the business of exclusively serving independent, fee-only investment advisors and their clients. 

 For families who have another preferred global custodian, we can integrate our services with a wide range of global custodians and platforms.

We have access to customized strategies, strategic asset allocation, tactical tilts, investment cost analysis and monitoring, proprietary market commentary, portfolio risk management, and alternative and private investments.

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“Far more money has been lost by investors preparing for corrections, or trying to anticipate corrections, than has been lost in corrections themselves.”

Peter Lynch

Why the name Rule72?

The rule of 72 is a simple way to calculate how long it will take your investment to double by dividing your compounding rate of return* into 72. For more information on the "Rule of 72" see Rule of 72 Investopedia link


It offers us an opportunity to help educate our prospects and clients on the power of investing.

*All investments risk the loss of principal and there is no guarantee of return.

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Why an investment advisor?

  1. Objectivity. As a fiduciary, Rule72 provides advice and portfolio solutions in a professional and impartial manner.

  2. Experience. Rule72 has the expertise to carry out all duties associated with serving as your investment advisor, with access to curated custodial solutions for your benefit.

  3. Continuity. We provide seamless, responsive advice and portfolio management aligned with an investment policy statement developed for your financial plan.

  4. Favorable tax advantages, reviewing tax-loss harvesting opportunities, and devising optimal Roth and IRA conversion strategies are a few examples.

Our fees are simple.

For our Advice-only service, we offer a quarterly subscription ranging from 600 to 1600 USD, depending on the complexity of your needs.


Investment management is based on a tiered level starting at a quarterly rate of 0.19% of assets managed. This rate decreases with higher levels of assets. We also have an hourly rate for special projects. Please see our disclosures for Rule72 Financial LLC  here

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